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Website Design
Created Power.Tenergy.com new site from scratch, work closely with external developer team to get website up and running within tight deadline. Provide wireframe and visual content to elevate brand image.
Determine the proper layout for every page in order to show case corporation focuses, while being e-Commerce customer friendly. Created style guide for developer team to follow on all the detailed requirements that designated for a user friendly website.
Design the wireframe of sample product page, by learning customer's shopping habits. Analyzed that main customer age range is around 35-70 year-old male. So to design font to be easy to read for our elder customer group. Identify the light box effect animation and the actually image size. Since Amazon channel if using min 1500x1500pt, I decided to use same size of image as Amazon, so that would save a lot of additional work, in order to get to higher efficiency.
Since Tenergy has a different product line that sells consumer electronics, away from power solution products, I have also lead and designed Life.Tenergy.com site for this specific product line with completely different look and feel.
As the lead graphic designer at Semtech Corporation, my primary responsibility is to assist in the successful launch of the new Semtech website. This involves providing valuable feedback and creating the majority of graphics showcased on the corporate website. I have also played a key role in designing and supporting the launch of the WeChat microsite specifically tailored for the Chinese market.
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